Manager, Omnichannel Analytics & Automation - JJMT Surgery

Company: Disability Solutions
Location: Raritan
Posted on: October 10, 2024

Job Description:

Johnson & Johnson is currently seeking a Manager, Omnichannel Analytics & Automation to join our JJMT Surgery team located in Cincinnati, OH or Raritan, NJ.At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/. Position Overview:Enabling an insights-based end-to-end commercial ecosystem is a critical growth accelerator for J&J MedTech. The Omnichannel Analytics & Automation manager will play a crucial role in supporting data-driven, customer centric decision-making, based on current performance and future trends, and optimizing customer engagement strategies to support business growth objectives.This role is responsible for translating business needs into execution excellence via technology solutions: tracking KPIs by segment and campaign; using statistical analysis and multi-touch attribution modeling to identify trends, segments, opportunities, and areas for improvement; developing reports, dashboards, and visualizations to communicate detailed findings to all stakeholders; and building automation to increase execution efficiency and commercial effectiveness.This Manager will partner with the Omnichannel Customer Experience lead, Platform and Business Unit marketing teams to design, activate & optimize journeys based on data-based customer journeys as part of an Integrated Customer Experience Planning (ICXP) approach.The ideal candidate should possess strong analytical skills, a deep understanding of customer centricity, marketing, segmentation and personalization principles, and the ability to translate data into actionable insights. The role reports to the Sr. Manager of US Omnichannel Transformation.Major Duties & Responsibilities

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• Track KPIs across the commercial model (e.g. marketing, education and sales funnel) by segment: collect, analyze, and interpret large sets of data from various platforms, including website analytics, social media, CRM systems, education systems, sales systems and marketing automation tools. Example KPIs include conversion rates, time to trial, time to close, customer acquisition cost, customer retention, engagement metrics and return on spend (direct & indirect), among others.
• Use statistical modeling, multi-touch attribution and predictive analytics to generate insights and provide optimization recommendations to support budget allocation and resource planning decisions by segment across the selling ecosystem.
• Develop reports, dashboards, and visualizations by segment to monitor and communicate KPIs and ecosystem insights to assess commercial effectiveness, evaluate go-to-market model fit, and identify areas for optimization.
• Collaborate with US Sales, EdTech, Strategic insights, Global Digital, Global Strategic Marketing, Communications, Data Operations, IT, agencies and other cross-functional teams to assess ecosystem performance by segment, optimize tactical execution, and recommend data-driven, customer-centric strategies for attaining growth objectives.
• Identify and build automated journeys by segment to increase execution efficiency, in partnership with Omnichannel Capabilities & Change Management manager.
• Stay up to date with industry trends, emerging technologies, and best practices in analytics and share insights with cross-functional partners to ensure continuous improvement and innovation.\r\r

Keywords: Disability Solutions, Freeport , Manager, Omnichannel Analytics & Automation - JJMT Surgery, Executive , Raritan, New York